A one-to-one PR programme for small business owners + small charity leaders

Spotlight Season

Confidently land features, interviews and opportunities that put your business and ideas in front of the right people

What do you want?

✦ Press coverage

✦ Guest podcasts

✦ Talks and panels

✦ Collaborations

✦ Guest workshops

✦ Guest articles

✦ Partnerships… and more!

You want to get proactive about putting yourself out there and sharing your work and expertise to more of the right people... BUT:

🥴 You find PR overwhelming and confusing

😵‍💫 You don’t know which opportunities are actually worth your time

😬 You could write a pitch yourself, but you don’t know that it’ll actually work

🫣 You’ve nailed the work you do and you love talking about it, but you’re not sure how to use your voice to get that work featured

🍑 And yes, you 100% definitely need a kick up the bum to get going, take action, and be proactive

Spotlight Season will show you where your voice belongs

Even if you have no knowledge or experience with PR, I will help you feel confident, brave, and prepared to leverage PR.

Join Spotlight Season and I’ll help you:

✦ Define exactly how to leverage PR to achieve your business vision and goals.

✦ Identify and vet targets that spotlight you to your perfect-fit clients (your targets can include publications, podcasts, events, collaborators, organisations and more!)

✦ Shape your work, opinions, and expertise into headline-worthy stories, topics and messages you’ll use PR to spotlight and become known for.

✦ Get PR-ready by writing your bio, gathering materials, and learning how to write pitches that land (without any ick).

✦ Break down the overall process for your specific business and create weekly action steps you can stick to.

Who is Spotlight Season for?

This programme is for you if you’re a creative, consultant, founder, or changemaker who is ready to take strides with PR and get featured for your ideas, your work, and your voice.

✓ You’re established in what you’ve built so far, and you’re ready to GET. OUT. THERE.

✓ You’re ready to get proactive about getting in front of the right people and building awareness.

✓ You want to bring in profile-building opportunities where your voice is heard in the right spaces, you’re seen in the right rooms, and you’re working with the dreamiest of people.

This is why you should work with me (and my 10+ years of PR experience)

Your PR efforts will be more strategic and effective. Your message will be stronger, your targets will be more relevant, and your results will be more successful.

Create a message that is strong enough for PR. I’ll help you shape your pitches and make the right approach which will mean you’re not only more likely to secure the opportunity, but also that the opportunity will do what you want it to (aka reach your perfect clients and share what they need to hear.)

Your PR will be worth your while. I’ll help you vet the right opportunities so you know what’s worth your time, and show you how to make the most out of every opportunity and feature to attract clients long after it’s happened.

You’ll finally take PR off your to-do list. I’ll breakdown the process into weekly steps, keep you consistent and focused, and provide tailored guidance and feedback through each step as you navigate this next chapter.

PR mentoring client reviews

Spotlight Season: what's included

A one-to-one programme over four months.

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Kick-Off Questionnaire

Share where you’re at, set your goals, and help me tailor your programme.

🧑‍💻

1x 90-min strategy + messaging session

Your unique stories, experiences, and expertise are your key to PR – my superpower is finding yours. In this 90-min session, we’ll figure out the best ways for you to use PR and I’ll help shape topics and pitch angles.

🧑‍💻

3x 30-min implementation sessions

We’ll meet for 30-mins in months 2, 3 and 4 to guide your pitching, navigate PR opportunities, and keep you on track.

📝

Messaging & PR Strategy Starter Plan

After your initial session, I’ll write up a plan of the best PR avenues for you, each including written pitch angles, expert messaging, and suggested publications / podcasts / collaborators.

🤙

Ongoing guidance, feedback and support

Following your initial session, you’ll get my support as you prep: find relevant opportunities, gather contacts, collate your imagery, write your founder bio, and start drafting pitches. Ongoing you get my strategic advice on tackling target opportunities, pitching, carrying out PR, making the most of your features as well as being kept accountable to weekly tasks. Support can be via email or slack.

✍️

My hands-on PITCH editing and input

Our sessions and your starter plan will pave a direction of your pitching, alongside a suite of pitch templates. You draft your pitches and I’ll edit your first 3 with in-depth feedback to show you exactly how to put your best foot forward. You’ll then get ongoing detailed feedback on the messaging, angle and approach of subsequent pitches. (I also edit your founder bio).

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Suite of Pitch Templates

To show you exactly how to write a pitch for various scenarios including podcasts, guest article, newsjacking, expert comment, gift guide, and journorequest.

📑

Get PR Ready: A guide to all the assets and content you need to get prepped for PR

A helpful resource to write your PR bio (which I’ll edit), organise your PR images, define your expert topics & create a PR page on your website.

📑

PR Planner & Tracker Template

Identify key targets, plan your approach, and track results.

How it works...

Fill in the short onboarding form below so I can send you your client agreement and invoice. 

Once signed and paid, we’ll book in your first session and I’ll send you the kick-off questionnaire so I can get to know you and support you as best I can.

You’ll also receive access to your client portal, which will include a suite of resources and suggested pre-work.

Following our first session you’ll receive your written starter plan and will get homework tasks to complete – you can get my support anytime via email or Slack.

Join Spotlight Season to land the opportunities that will platform your message and mission to the people who need to hear it most

Join Spotlight Season and get four tailored PR strategy sessions; an expert messaging and PR plan written by me; expert guidance, feedback and hands-on editing over four months; and helpful resources to make it easy to take action.

ENROL BY 9 NOVEMBER. This is the last chance to work with me until Autumn 2026.

1 payment

PAY IN FULL

£1200

Split payment in 4

PAY MONTHLY

£300 x4

I've got a question to ask you

Absolutely – if you have a question for me or just want to talk things through, I’m very happy to chat. I’m always super honest about whether I think this will be a good fit for you.

Ask your question via the easy peasy form below, or book a call in my diary.

Option 2. book a call

Option 1. ask via form

Are you ready for PR though?

Let me reassure you that your voice is important and you deserve it to be heard.

You do not need a rags to riches story. I know how to shape your experiences and expertise into interesting, impactful insights to share with people who would love to hear them.

You do not need a big audience, a big business, or all your ducks lined up to benefit from PR.

You do need to understand who you are trying to reach and how you want to be perceived.

I work with you to craft your messaging and pitch, collate the materials you need, and leverage each and every feature that you get.

I’m Bridie 👋 and I’m here to show you how to grow, promote, and sustain your business by leveraging PR opportunities.

I’m a PR mentor for small businesses and charities. I’m on a mission to show you how not to leave visibility on the table and pass on lasting PR skills.

I see many small business owners with a brilliant social media account and website, but I built my business to also show you how to proactively get in front of new people so you’re not only promoting yourself to your existing audience.

PR spotlights the voice behind the business and I can’t think of anything more important for a small business owner. PR will help you reach new people while building trust and credibility with your existing audience.

With a background of over 10 years in PR, I simplify PR and make it easy to understand so you can grow your small business by landing podcast interviews, collaborations, guest teaching, press features, panel talks, partnerships and much more.

Look at all these PR avenues you could be pursuing if you enrol

EXPERT COMMENT & GUEST BLOGGING
TALKS & PANELS
Podcast Interviews

Press Features

Collaborations & Partnerships

Guest Teaching & Workshops

PR will help you reach more people, build trust, nurture connection, and drive sales by showcasing what you do

PR gives you the opportunity to share your expertise, stories, and opinions in more depth to help your clients tangibly visualise the difference your service, events or products will make in their lives.

Because what you do deserves more space than the words we can fit on the grid 👀 and you can use PR opportunities to help us understand and form a connection with you.

PR also creates a ripple effect – one interview often leads to more opportunities and new clients.

So if you want to become recognised as the go-to for what you do, let’s work together.

More PR mentoring client reviews

Dedicate a season to your PR to platform your voice to all your dream people and raise your reputation

ENROL BY 9 NOVEMBER. This is the last chance to work with me until Autumn 2026.