DIY PR made simple for small business owners

PR mentoring for small business owners

By Bridie Hinson - a PR mentor based in Bristol, UK

Reach more people and establish yourself as an expert with my strategic, step-by-step guidance to landing PR opportunities like podcast interviews, guest expert slots, talk bookings, collaborations, and press features.

Be honest... how do you currently promote your small business? đź‘€

🙏 Are you relying solely on social media to reach new people?

🥱 Are you waiting for opportunities to land in your inbox?

🥴 Do you lack confidence in putting yourself out there as an expert?

The PR method for building your audience and reputation

PR is all about shining a spotlight on you and what you do – in the right places – so you can become known for your specific niche.

PR will help you:

🪩 Attract dream opportunities and clients

⚡️ Generate enquiries consistently

đź’Ą Grow your audience

đź‘‘ Establish yourself as a trusted expert in your niche – the go-to authority

Look at all these lovely business-boosting PR opportunities you could be landing

Local Awareness
Speaking Opportunities
Podcast Interviews

Press Features

Collaborations & Partnerships

Guest Teaching & Workshops

Client reviews

I'm for you if:

🙋 You’re an established small business owner, ready to build your personal brand and attract better opportunities and projects.

💕 It’s important to you to promote yourself and sell authentically.

🫶 A successful business to you is not only profitable but also meaningful and fulfilling.

💭 You’re thoughtful, creative and value creating high-quality work but you’re also willing to experiment and try new strategies.

...and PR is for you if:

I work with a range of small business owners including artists, makers, experts, coaches, service providers… and more.

Whether you feel that what you do is ridiculously niche – or not unique at all – I can show you how to use PR to build your audience and reputation.

It’s not so much about who you are or what you do; it’s more about whether you have worked out what to say to get booked on a podcast, get invited to give a talk, or have your proposal accepted.

If you have a project, product, or service, I can help you find interesting topics and relevant stories that’ll not only land you opportunities, but get you talking about the right things when you’re actually carrying out the opportunities.

Working with me means you’ll know how to make your PR work as hard as possible for you so it helps you attract more bookings and sales and grows your community full of wonderful humans.

How Bridie’s PR mentoring works

PART ONE

MY EXPERTISE IN HOW TO GET YOU FEATURED

My superpower is finding your story – we start with a strategy session where I will identify how you specifically can land PR opportunities and which ones will help you reach your specific goals.

Your unique stories, experiences, and expertise is your key to PR.

I’ll also walk you through the PR process and create your plan to build your audience + reputation with PR.

PART TWO

MY DIRECT INPUT CREATING YOUR PR MESSAGING, PITCHES + BIO

Following your session, you’ll get my guidance on how to write an effective pitch.

We all know how scary the blank page is, so I’ll start your pitches off for you, using my years of successful pitching.

You can then continue to use these as templates so you’re never starting from a blank page.

I’ll also edit your PR bio to get that done and dusted, and support you in developing your PR topics and stories.

PART THREE

my ONGOING SUPPORT & FEEDBACK AS YOU TAKE ACTION WITH PR

You’ll have with a clear plan of actionable steps for you to follow so you can fit PR into your busy schedule.

Then the next three months we’ll have a check-in call where I’ll offer support, feedback & accountability as you identify relevant opportunities, find contact details, write pitches, and build your personal brand.

PR Mentoring: Details + Pricing

Four months of PR mentoring with Bridie

PR strategy session

👉 Clarity questionnaire to get ideas flowing and define your PR goals 
👉 1x 60-min strategy session to identify how you can land PR opportunities (including turning your experience, expertise and opinions into PR hooks)
👉 Helpful notes that reframe you and your business into PR hooks
👉 Session recording

PR strategy setup – i'll draft your pitches

👉 Bespoke pitches drafted by me for you to use and template
👉 Short video training walking you through the PR process
👉 Support while you identify initial PR target opportunities and gather contacts
👉 Helpful resource explaining PR imagery & PR bios

My ongoing support as you action your PR

👉 3x monthly 30-min check-ins for support, feedback and accountability as you take action with PR
👉 Strategic advice on tackling target PR opportunities
👉 Feedback on your pitches
👉 Support in delivering and carrying out PR activities (and how to make the most of them)
👉 Session recordings so you can refer back anytime

Investment: ÂŁ450

Book a call with Bridie to get started with PR

If you want to start using PR to grow your small business, book a call below and we’ll have a friendly, no-obligation chat about PR mentoring.

(If there’s not a time that works for you, feel free to DM me or email me and we can sort something out.)

MEET YOUR PR MENTOR

I’m Bridie 👋 and I’m here to show you how to grow, promote, and sustain your business by leveraging PR opportunities.

I’m a Bristol based PR mentor and I’m on a mission to show you how to reach more people and build your reputation… so you can get more sales, enquiries and signups.

With a background of over 10 years in PR, I can help you get really good at talking about, sharing and promoting what you do.

I simplify PR and make it easy to understand so you can grow your small business by landing podcast interviews, collaborations, guest teaching, press features, panel talks, partnerships and much more.