Four months of dedicated action and accountability to land features on you and your small business
This is a collaborative, done-with-you experience for founders who want to get out there, build awareness, and nurture trust.
If you have a message to share but need help working out how to say it, and where, you’re in the right place.
PR is way more than press coverage.
There’s all sorts of features and opportunities to use PR to grow your small business including podcast interviews, guest articles, public speaking, guest workshops, collaborations, and partnerships.
You know that getting booked to share your expertise – for example on podcasts, in the press, and at events – will build your reputation, attract your ideal clients, and generate opportunities.
But you’re struggling to get going and take action, and you’re not sure what’s worth your time.
Let’s change that.
Spotlight Season is a four-month experience where you’ll finally put yourself forward for expert opportunities, and build lasting visibility habits.
It’s your time to dedicate a season to your outreach – with my guidance, strategy, and support – to build momentum and get seen, heard, and trusted.
🥴 You know PR would benefit you but you haven’t yet found the time to be proactive about it.
😵💫 You don’t know where to start with finding the right opportunities worthy of your time.
🍑 You need a (gentle) kick up the bum to put yourself out there with confidence.
💭 Everyone’s telling you to share your excellent POV but you’re too busy to even think about that.
Who is Spotlight Season for?
I work with a diverse range of small business owners, including:
✦ Product businesses, artists and makers, especially those who have a theme or narrative to the work they create
✦ IRL or online service providers who are creative, and this includes anyone from a copywriter to a makeup artist, a photographer to a life coach
✦ Community leaders and educators who run networks, events, and workshops
If you’re not sure if you fit in, feel free to email me.
Let me reassure you that your voice is important and you deserve it to be heard.
You do not need a rags to riches story. I know how to shape your experiences and expertise into interesting, impactful insights to share with people who would love to hear them.
You do not need a big audience, a big business, or all your ducks lined up to benefit from PR.
You do need to understand who you are trying to reach and how you want to be perceived.
I work with you to build a media kit and leverage each and every feature that you get.
PR gives you the opportunity to share your expertise, stories, and opinions in more depth to help your clients tangibly visualise the difference your service, events or products will make in their lives.
Because what you do deserves more space than the words we can fit on the grid 👀 and you can use PR opportunities to help us understand and form a connection with you.
PR also creates a ripple effect – one interview often leads to more opportunities and new clients.
So if you want to become recognised as the go-to for what you do, let’s work together.
Since my session I’ve felt far more comfortable putting myself forward for opportunities. Now PR takes up less space in my brain and I can go forward with my ideas.
Inclusion & Diversity Consultant, UK
Off the back of one 30-min session, I pitched for two podcasts and got booked. Her guidance is thoughtful, considerate, and easily actionable.
Website copywriter, Cheltenham
Thanks to Bridie I now feel confident to proactively pursue PR, rather than waiting for opportunities to land in my inbox.
Trichologist, Manchester
There was no hesitation to start communicating my expertise to current and former clients the next day because I knew the messaging Bridie laid out was right.
Visual merchandiser & paper artist, Bristol
She was clearly extremely experienced in PR and knew the best ways of researching, working with, and contacting the press.
Artist, Cardiff
After our first 3 months we signed up to work with her on an ongoing basis. Her pitch templates are really helpful and easy to use.
Marketing consultancy, Leeds
I loved Bridie’s ideas and could implement them straight away. I immediately felt more confident and less overwhelmed about talking about my work with impact.
Ceramic & jewellery artist, Oxford
I honestly can’t think of anything that would have made the session better.
Baby massage & yoga instructor, Bangor
Bridie got me excited to figure out what makes my business unique and what I want to be known for – it was really productive for me to speak to an experienced expert about PR.
Social media manager, UK
🙋 You’re an established small business owner, ready to build your personal brand and attract better opportunities and projects.
💕 It’s important to you to promote yourself and sell authentically.
🫶 A successful business to you is not only profitable but also meaningful and fulfilling.
💭 You’re thoughtful, creative and value creating high-quality work but you’re also willing to experiment and try new strategies.
Together we’ll build a dreamy list of ideal opportunities, create your media kit, craft iconic pitches, and get you making moves with your PR.
PART ONE
Your unique stories, experiences, and expertise is your key to PR – my superpower is finding yours.
We’ll draw out the best ways for you to use PR and I’ll walk you through how that process works. No question is too small, or too big.
PART TWO
Following your session, you’ll get my support as you find relevant opportunities, gather contacts, prepare your imagery, and write your founder bio.
We all know how scary the blank page is, so I’ll start your pitches off for you, using my years of successful pitching, which you can template and tweak for future opportunities.
PART THREE
Over next three months we’ll have a 3 further calls so I can offer guidance, support, feedback and accountability as you discover opportunities, put yourself forward for them, and carry them out.
A four-month one-to-one mentoring experience
👉 Clarity questionnaire to get ideas flowing and define your PR goals
👉 1x 90-min strategy session (recorded)
👉 Expert messaging and pitch hooks written by me
👉 A range of pitch templates and my hands-on editing of your pitches
👉 Guidance to build your target PR opportunities and contacts with a Tracker Template
👉 Bumper resource on creating you media kit including detailed guidance on PR imagery & writing your bio
👉 3x monthly 30-min catch-ups (recorded) to support you as you take action
👉 Ongoing email support: strategic advice on tackling target opportunities, pitch feedback, guidance on carrying out PR activities, and how to make the most of your features
FOUR MONTHS SUPPORT
£750
FOUR MONTHS SUPPORT
£188 per month (x4)
If you want to start using PR to grow your small business, get in touch and we can chat about it.
Book a call below to have a friendly, no-obligation chat about 1:1 mentoring, or get in touch via email [email protected].
Meet your PR Consultant
I’m a Bristol based PR mentor and I’m on a mission to show you how to get visible as a trusted expert.
I simplify PR and make it easy to understand so you can grow your small business by landing podcast interviews, collaborations, guest teaching, press features, panel talks, partnerships and much more.
With a background of over 10 years in PR, I can help you build lasting PR skills that will build your brand.
Dedicate a season to your PR outreach and reputation building with my 1:1 mentoring.
Book a call to chat about whether it would be a good fit for you, or email me to find out more.